Increase your sales and productivity

Imagine that you have a complicated product to sell, or you wish to communicate effectively with your customers or staff over a long distance. Would it help your business to be able to communicate with your customers and staff in a cost effective, yet personal way?

You could travel or you could produce printed brochures and newsletters, but wouldn’t it be great to be able to guarantee the attention of your audience and to deliver your message in a way that is convenient to them?

How can video help your business?

The fact of the matter is that video is the most cost effective and dynamic way for a business to communicate with customers and large volumes of staff. It is a proven fact that video can drastically increase sales (according to the University of Pennsylvania Wharton School of Business prospective customers are 72% more likely to make a purchase on seeing a video and make purchasing decisions 70% faster than with any other medium). Research has also shown that response rates for video promotions are six times greater than for printed media.

Video can impart a complex message in a very short space of time which means that your potential customers will be much more likely to pay attention and take in what you are saying to them.

You might want to show off your production process and quality control, or you might simply want to demonstrate how a product works thereby convincing your customers of its benefits. This of a particular advantage when a product has any degree of complexity. Video can simplify things and make people understand it in a concise amount of time. This could be the difference between making a sale and losing one.

Not only can you deliver the precise message that you want but with video you can give potential customers an insight into your company that simply isn’t possible with any other means.

What about the costs?

Video is highly cost effective and is in fact comparable with printed media. The difference is that with video you can make your product or service stand out in a much more personal way. You can present an image of your company with video that simply is not possible with printed media or standard website and gain a 60% increase in response rate in addition.

Video offers many other benefits too.

• A single video can be repurposed for other uses. For example a “video brochure” can also be used at trade shows, Powerpoint presentations, shop demos, or online as a web video.
• Video can increase the perceived value of your product
• Staff are more likely to understand and take in complicated procedures if they can see them practically demonstrated.
• Video can make the demonstration of complicated products or hard to reach factories and plants simple and effective.
• Video can help you reach new markets.

At Five Element we won’t produce dull, lifeless videos that make you want to fall asleep. We use broadcast standard procedures, equipment, and knowledge to make sure that your video stands out from the crowd and looks and feels as good as anything you might see on the television.

Call us on 01684 569652 or email Five Element Productions now to see how we can help your company.